We developed a colour palette of approachable, fresh tones and paired it with minimal design elements that let the brand breathe. Unique typography was introduced to give the identity character and memorability, striking the right balance between artisanal charm and modern simplicity. The result is a cohesive brand system that translates seamlessly across packaging, signage, and digital touchpoints, making The Bread Lounge Bakery stand out while remaining approachable to its everyday customers.