We refined Murupp’s social media by building a cohesive visual and narrative framework that strengthens how the brand shows up online. Our approach focused on translating Murupp’s design language into a digital identity that feels curated, contemporary, and emotionally resonant. We anchored the content strategy in three core storytelling layers: Product as Hero (clean visuals, detail-driven shots, fabric stories, silhouettes), Brand World (mood-led imagery, palette consistency, visual motifs), and Designer POV (process snippets, inspirations, behind-the-collection context). The tone of voice was shaped to be minimal, modern, and expressive—letting the clothes and craft lead the conversation. Through considered layouts, intentional colour stories, and a rhythm between editorial moments and everyday wearability, we ensured Murupp’s feed feels cohesive, premium, and true to its identity. This allowed the brand to communicate not just what it makes, but the world it belongs to.