Stranger & Sons
Client
Stranger & Sons
Industry
Hospitality
Year
2025
Service
Creative Direction
(01)
Overview.
Four Seasons partnered with Stranger & Sons to craft an exclusive gin, available only at Four Seasons properties. The aim was to build a launch campaign that introduced the gin through a layered, sensory-driven narrative—from hinting at its bold flavour profile to showcasing its striking visual identity.
(02)
Challenge.
A 21-part content strategy combined rich product shots, atmospheric lifestyle moments, and curated snippets that brought the gin’s story to life. Each piece was designed to reflect the spirit’s exclusivity and elevate its presence—anchored by its debut at the newly opened AER lounge. The result is a campaign that mirrors the gin itself: refined, memorable, and uniquely Four Seasons.
(04 Projects)
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