Everyday Friday
Client
Everyday Friday
Industry
Hospitality
Year
2024
Service
Hospitality
(01)
Overview.
Everyday Friday, a Goa-based vodka soda brand, captures the carefree spirit of youthful nights out. The goal was to build a 6-month content bank that positioned the drink as Gen Z’s go-to—highlighting its low-calorie, refreshing taste as a fun, easy beer alternative.
(02)
Challenge.
Rooted in strong art direction and prop styling, the visuals lean into a playful, vibrant aesthetic that speaks to spontaneity and good vibes. From curated chaos to effortless fun, each scene reinforces Everyday Friday’s identity—building a brand world that’s fresh, bold, and made for the next generation.
(04 Projects)
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