Film & Production

Film & Production

Film & Production

Persist

Client

Persist

Industry

Fashion & Lifestyle

Year

2025

Service

Creative Direction

(01)

Overview.

Persist, an emerging athleisure brand, partnered with us to create a visual identity that reflected the premium quality of its products. The objective was to balance performance with lifestyle appeal while showcasing the brand’s core values.

(02)

Challenge.

We executed a shoot combining crisp catalogue imagery with expressive mood shots, all captured against a seamless infinity cyclorama. Bright, diffused lighting highlighted fabric textures and design precision, while mood shots conveyed versatility, movement, and everyday strength. The result: a cohesive visual toolkit that seamlessly bridges performance and style.

(04 Projects)

More projects.

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