Persist
Client
Persist
Industry
Fashion & Lifestyle
Year
2025
Service
Creative Direction
(01)
Overview.
Persist, an emerging athleisure brand, partnered with us to create a visual identity that reflected the premium quality of its products. The objective was to balance performance with lifestyle appeal while showcasing the brand’s core values.
(02)
Challenge.
We executed a shoot combining crisp catalogue imagery with expressive mood shots, all captured against a seamless infinity cyclorama. Bright, diffused lighting highlighted fabric textures and design precision, while mood shots conveyed versatility, movement, and everyday strength. The result: a cohesive visual toolkit that seamlessly bridges performance and style.
(04 Projects)
More projects.
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