Design

Exposed

Client

Exposed

Industry

Food & Beverage

Year

Service

Brand Design & Packaging

(01)

Overview.

Exposed is an ingredient-led chips brand positioned within the healthy snacking space. Our approach centred on creating a clean, contemporary identity that reflects transparency, simplicity, and a strong focus on what goes into the product.

(02)

Challenge.

We built the logo, packaging system, and overall brand world to ensure a cohesive and recognisable presence across touchpoints. The visual language remains intentionally minimal, allowing the product to take centre stage, while a distinct colour system differentiates flavour profiles without disrupting consistency. Subtle olive-inspired watermark detailing reinforces the ingredient-led narrative, adding depth while maintaining a clear, uncluttered aesthetic.

(04 Projects)

More projects.

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