
Design
Exposed
Client
Exposed
Industry
Food & Beverage
Year
Service
Brand Design & Packaging
(01)
Overview.
Exposed is an ingredient-led chips brand positioned within the healthy snacking space. Our approach centred on creating a clean, contemporary identity that reflects transparency, simplicity, and a strong focus on what goes into the product.
(02)
Challenge.
We built the logo, packaging system, and overall brand world to ensure a cohesive and recognisable presence across touchpoints. The visual language remains intentionally minimal, allowing the product to take centre stage, while a distinct colour system differentiates flavour profiles without disrupting consistency. Subtle olive-inspired watermark detailing reinforces the ingredient-led narrative, adding depth while maintaining a clear, uncluttered aesthetic.





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